How Google’s move to retain cookies will impact digital advertisers
This latest twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London. The following is a guest piece by…
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The digital economy is poised to grow: Here’s what the numbers say
In the EU, just 45% of enterprises have adopted the cloud and only a third use data to improve decision making. The digital economy is expected to hit $16.5 trillion…
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Cookies get another stay of execution — but have marketers already moved on?
Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. Oops, they did it again:…
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